Back 2 tape as a book
The youth culture that emerged in the mid-1970s in the Bronx borough of New York City has long since gone on to leave its mark on the European scene. Music, chanting, graffiti—hip-hop is multifaceted. Together with Niko Hüls, aka Niko Backspin, Porsche created a two-part video documentary. Back 2 Tape put the expert at the wheel of a Porsche Cayenne S Coupé for a 5,000-kilometer tour through Europe. A cultural guide in handy paperback format is now being published to accompany the book. Porsche is donating all proceeds to the organization Viva con Agua, which campaigns for clean drinking water. Hip Hop Culture—A Roadtrip Across Europe is available in German and English.