She’s Electric

“She’s Electric” is the latest campaign from Porsche woman with drive, the empowering online content platform that celebrates trailblazing women from Australia and New Zealand. This latest campaign champions four groundbreaking leaders from the worlds of business, hospitality, publishing and design. 

Porsche launched this new campaign in August at a special gathering of creatives and thought leaders at an intimate event at Dovecote, located on the stunning New South Wales south coast. The four guests of honour – Emma Lewisham, Justine Cullen, Sian Redgrave and Simone Haag – spearheaded the event with an intimate, inspiring and thought-provoking conversation, led by renowned editor and creative, Jillian Davison.

“Emma, Sian, Justine and Simone represent the spirit of contemporary Porsche and what it means to have drive,” said Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia.

“She’s Electric will help connect the next generation of Porsche women with inspiring stories of drive and performance.”

“Emma, Sian, Justine and Simone represent the spirit of contemporary Porsche and what it means to have drive.” 

Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia

Emma Lewisham

“I’ve always been driven to challenge convention.”

Emma Lewisham is the founder of her eponymous skincare brand, which embodies a revolutionary approach that unites luxurious, science-led natural skincare with pioneering progress in sustainability. Founded in New Zealand, Emma Lewisham is the world’s first beauty brand to be both climate positive and designed to be 100 per cent circular (refillable).

Emma’s leadership has transformed the beauty industry thanks to her unwavering commitment to circular design, refillable packaging systems, and complete ingredient transparency – earning her international acclaim and setting new standards for sustainable beauty. Her pioneering approach merges cutting-edge innovation with uncompromising integrity, proving that high-performance beauty products and environmental stewardship can coexist, without compromise.

Sian Redgrave

“I’m fascinated by the human depth behind art.”

Sian Redgrave is an Australian chef, food stylist and culinary innovator known for her elevated yet approachable take on food and entertaining. One look at her Instagram profile reveals her unique and creative takes on classic dishes.

With a background in fashion and a deep love for storytelling through food, Sian brings a unique aesthetic sensibility to everything she touches, from curated table settings to visually rich recipes.

She first rose to prominence as the winner of The Great Australian Bake Off and has since built a loyal following through her refined, honest approach to sharing the joy of cooking. Sian’s work spans editorial, television and brand partnerships, and she continues to inspire a growing community with her thoughtful voice, modern hosting ethos and creative vision.

Justine Cullen

“Success is about personal freedom and creative freedom.” 

Justine Cullen is one of Australia’s most respected voices in fashion, media and publishing, known for her sharp editorial eye and instinct for cultural storytelling. As the former editor-in-chief of lnStyle Australia, and founding editor-in-chief of Elle Australia, Justine has helped shape the conversations around fashion, style and beauty for over two decades. Her leadership has been defined by creativity and innovation, championing women’s voices, nurturing emerging talent, and creating content that sparks thought-provoking discussions.

Justine is also the author of the bestselling memoir Semi-Gloss – a collection of autobiographical essays that offer a candid and witty look at magazines and motherhood – and is making waves in the Substack world thanks to Late-Night Snacking with Justine Cullen, alongside its spin-off podcast, The Late Night Snacking Trivia Game.

Simone Haag

“Every project has an ever-present light at the end of its tunnel and it keeps me driven.”

Simone Haag is a Melbourne-based interior decorator and stylist renowned for her ability to craft spaces that feel “layered, soulful and deeply personal.”

Simone began her career as a stylist and design manager at Hecker Guthrie, where she discovered a creative intuition and strategic mindset to design and decorating.Today, her signature style blends vintage, contemporary and bespoke pieces, curated with an emphasis on storytelling and emotional resonance. Simone has collaborated with some of Australia’s most respected architects and designers, and her work has been featured in top design publications globally. Beyond her interiors practice, she’s a compelling speaker with a passion for the narrative power of design – and brings to every project a warmth, curiosity and instinctive sense of what makes a space feel like home.