This love of life gives people wings. It lets us be creative, fosters peak performance, and fires the “turbo” in us. At Porsche the turbo is part of the company’s success story, firmly anchored in its DNA. Turbo stands for dynamism, performance, and speed. Turbocharged. Unsurpassed. The ultimate.

The term comes from Latin. It means “whirl,” “circular movement,” or “vortex,” and gave the turbocharger its name. It makes me think of the legendary 917/30 race car from 1973 with its impressive 1,100 turbocharged horsepower. Or the first 911 Turbo from 1974, the first Turbo victory in Le Mans in 1976, and Porsche’s Formula One engines from the 1980s.

The term “turbo” marks the top—as it does in the new generation 911. A car that moves at the limits of what’s conceivable. Powerful, innovative, iconic. Consequently, the top models of the Taycan are also called Turbo and Turbo S. Our first all-electric Porsche combines tradition with modernity—even in the extension of its name.