05/2018 | Porsche Christophorus

Thinking One Step Ahead

It’s 6:36 p.m. Time for a quick stop at Porsche Digital in Ludwigsburg. The lights are still on, because the team headed by CEO Thilo Koslowski is envisioning the future. The world premiere of the new Porsche 911 heralds three digital developments that reveal how the Porsche company is expanding beyond the car itself into new horizons.

Eye Contact

What goes on in the minds of passersby when they see the new Porsche 911? We examine this question on Maximilianstraße in Munich.

Speed Date

A tennis star meets a world champion endurance racer. They don’t sit down and chat about performance and success, but instead go out and practice serving and driving. A fast-paced encounter between Angelique Kerber and Mark Webber.

Free

The new Porsche 911 explores the Turracher Höhe pass. Previously one of the most difficult alpine passages and torture for winter tires, it now offers nothing but pleasure and a sense of freedom fueled by the mind in motion.

Arrival

At the end of its journey of 911 kilometers (566 miles), the new 911 arrives at the family homestead of the Porsches and Piëchs: the Schüttgut estate in the Austrian town of Zell am See. There, the latest generation of the 911 meets its forebear, a 911 of 1964, while Dr. Wolfgang Porsche explains what gives Porsche its legendary quality.