New Porsche Centre Melbourne opens

The all-new Porsche Centre Melbourne is now open. Following an extensive year-long renovation, Victoria’s flagship Porsche Centre opened its doors in February to reveal a new modern luxury experience for customers and fans.

This revised retail facility is the latest Australian Porsche Centre to be designed and built according to the company’s corporate architecture concept, Destination Porsche. Its style and layout have been developed to create an inviting luxury atmosphere that enhances the enjoyment for every visitor.

“Destination Porsche puts the customer at the centre of everything,” said Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia. “It reaffirms our dedication to redefine what it means to experience Porsche.”

Porsche Centre Melbourne offers guests a large selection of Porsche models from its new 16-car showroom. The luxurious customer lounge includes a café with a dedicated ST. ALi barista every morning. Customers can personalise their new Porsche in the dedicated Porsche Exclusive Manufaktur Fitting Lounge. Owners of older Porsche can follow their car’s restoration journey from the Classic Consultation lounge, situated near the state-of-the-art workshop.

The new Porsche Centre Melbourne is still situated at its famous Victoria Parade location in Collingwood and is open from Monday to Saturday.