A Game with Style

The sun hangs low over the fairway, and the green is still damp from the morning dew. Nana Pan stands quietly at the tee in a pink knit sweater and white cap, the club loose in her hands. She takes a deep breath and swings, sending the ball whooshing through the crisp morning air and arcing toward the flag. Pan pauses, observes the trajectory of the ball, and then nods with satisfaction. “Golf is like meditation,” she says. “You need focus, patience – and for that you’re rewarded with freedom and clarity.”

She met her husband in Cologne, a self-taught fashion designer who dreamed of having his own label someday. In 2010, they founded the FLONA brand together. The name is an acronym: F stands for Jeff, LO for love, and NA for Nana. “We had no interest in participating in fleeting trends. We wanted our fashion to last – like our love,” explains Pan.

The environment and animal welfare are key concerns when it comes to producing their cashmere sweaters, linen dresses, and silk blouses. They opt for natural fibers, traditional fits, and high quality. The path to a successful, established brand was challenging, requiring ten years of trade fairs, showrooms, and persuasion. While her husband designs the clothing, Nana Pan sees to the finances, e-commerce, the customer database – and everything beyond the figures, strategy, and style that sets the brand core apart.

The sport she discovered by chance five years ago provides her with the opportunity to unwind. “The golf course seemed like such a peaceful place as I was walking past, so I wanted to take a closer look,” recalls Pan. “One thing was clear. I needed to try it out for myself.”

Porsche Golf Circle tournaments and events once took Pan to St. Andrews in Scotland, where she played the “Old Course,” one of the oldest and most prestigious courses in the world, whose history goes back to the 15th century. She’s also been to Dubai, where both the game and the Icons of Porsche festival were held in the middle of the desert. Recently, she even traveled to the Thai island of Koh Samui, where golf and yoga are practiced on the golf course opened for the community.

A special experience for Pan was the visit to The Amundi Evian Championship 2024 in France, which is sponsored by Porsche and is one of the five major women’s golf tournaments. She and her husband first watched the professional competition from the Porsche Lounge, with a view of the spectacular course right on the banks of Lake Geneva, where the world’s best female golfers were competing. A short time later, Pan found herself on the green as part of an exclusive round for female amateur players, organized by Porsche Golf Circle. Teeing off on the same course just hours after the world’s top golfers is a feeling she’ll never forget. “It was magical. I felt like a professional for a day,” says Pan. The evening was spent celebrating – with music, dinner, and a firework show above Lake Geneva.

The sun is now high above her local golf course, Hummelbachaue. After her morning golf session, Nana Pan makes her way back to her workday. As always, she silently pulls out of the parking space in her black Panamera 4 E-Hybrid Sport Turismo, with her golf bag in the trunk and her head full of ideas. “This car has enough space for my whole life,” she says. 

Pan has been driving the model for three years now, and what she likes most about it is the fact that it’s both sporty and elegant, fast and safe. And the Panamera has plenty of space – for golf bags and even for the family of three’s ski equipment on winter vacations. She uses electric mode for her daily drive to the workshop, the golf course, and her son’s school. “I charge at home. It’s like plugging the cable into your phone.” 

“I don’t like anything you use briefly, then throw away. I want things to last.” 

Nana Pan

Nana Pan follows the same credo for mobility as she does for her fashion label: sustainability doesn’t begin with sacrifice, but with choosing quality. “I don’t like anything you use briefly, then throw away. I want things to last,” she explains. What that means in her daily life is responsible purchasing, durable materials, and timeless design. 

And that also refers to the friends she makes through golfing. Pan will be flying to Ireland in July for the next tournament, and then she plans to fulfill her dream of participating in the Porsche Golf Circle Festival in Majorca. For Nana Pan, the journey she began five years ago is far from over.