New Experience World in Japan
With the grand opening of the Porsche Experience Center in the greater Tokyo area, the one-of-a‑kind concept was expanded once again in October: PEC Tokyo is the ninth location for emotionally charged brand and driving experiences with sports cars developed on the company’s own courses in Zuffenhausen. Japan is the latest to join the portfolio of locations, which includes Hockenheim and Leipzig in Germany, Atlanta and Los Angeles in the US, Le Mans in France, Franciacorta in Italy’s Lombardy region, Silverstone in the UK, and Shanghai in eastern China.
The newest PEC location measures 43 square kilometers in size and blends with the natural beauty of Kisarazu on Tokyo Bay with its mild climate year-round. The relief of the 2.1-kilometer handling course follows the natural profile of the terrain with significant gains and drops in elevation. The course reproduces the famous curves of international racecourses such as the Carousel of Nürburgring Nordschleife and the Corkscrew at Laguna Seca, so you can experience them for yourself in Japan. The low-friction handling track with polished concrete surface is an invitation to practice controlled under- and oversteering at low speeds. With its gradients of up to 40 degrees, the demanding off-road course provides the opportunity to experience the outstanding performance of the Porsche Cayenne and Macan models. Additional highlights include the dynamic area for slalom driving, emergency braking, and acceleration exercises, as well as a wet skid pad.
The architecture of the new building in the center of PEC Tokyo incorporates Japanese stylistic elements. The facade was designed to look like Edo Kiriko cut glass, a traditional Japanese form of art, while the interior features typical Japanese stucco and stylistic elements of traditional horticulture. In addition to the real driving experience under the instruction of experienced Porsche driving trainers, visitors can test famous Porsche models on different international racecourses in the simulator at the location – or simply enjoy food and shopping in a stylish ambience.
“Particularly in the age of digitalization, real experiences and conversation with others are more important than ever before,” says Detlev von Platen, the member of the Porsche Executive Board responsible for sales and marketing, emphasizing the significance of the Porsche Experience Center.