Editorial: Inspirational Moments

Those who inspire can also excite. With the Porsche brand, we wish to trigger this feeling. This has been our wish since the very beginning. We want to make our customers’ dreams come true. With inspirational design and exceptional quality. This is our aspiration, our DNA. Our pioneering spirit is what drives us forward. We ask, listen, and act.

Whether in direct conversation in a Porsche center or in the globally networked Porsche community – customer wishes have a fundamental influence on how we develop, and the idea of reviving historical vehicle colors also came about in this way. As of immediately, we are offering an almost infinite spectrum: with 105 additional color tones, customers can personalize their vehicle to an even greater extent. Those who wish to be entirely individual can even create their own color together with our experts. We have dedicated the artistically designed cover of this edition to this topic. The title story gives an insight into the fascinating technical complexity of paintwork.