Editorial: Change as Opportunity

The idea to restage the iconic image arose from our brand community. We also like to call it the “Porsche family.” Of course, that includes the founders’ descendants—but the family we mean is much larger and spread throughout the world—a family that transcends borders in a fascinating exchange of views and ideas. Organized within hundreds of Porsche Clubs that are networked physically and electronically and whose members have been receiving a single magazine regularly since 1952. “Christophorus is the medium for this global family and an extraordinary chronicle,” says Dr. Wolfgang Porsche in an interview marking the 400th issue. 

The magazine has now appeared for seven decades, and received numerous awards for its design, texts, photographs, and graphics. Naturally also for its authentic international stories about the people and products that make our brand so unique. Christophorus distills the zeitgeist into something to touch, consult, and dive into. New technologies, racing victories, leadership transitions, and also crises—Christophorus has captured what moves the family of friends of Porsche.