03/2019 | Porsche Christophorus

Icon: Ferdinand Porsche’s paperweight

1938. A paperweight in Ferdinand Porsche’s office in Zuffenhausen is a replica of the hybrid drive he developed as company founder. It’s an early harbinger of Porsche’s current electric campaign.

Emotional Exterior Design

The Taycan is recognizable as a Porsche at first glance. It consistently transfers the brand’s design language into the world of electric cars—and will shape that world.

“Without a Doubt a Real Porsche”

In an interview, Porsche boss Oliver Blume talks about the Taycan, the opportunities of e-mobility, and the future of the company.

Taycan: Fascinating Interior Design

Those who step into a Porsche Taycan find themselves in a different world—and yet eminently at home.

On the Trail of Start-ups in Tel Aviv

No other city in the world has a higher density of start-ups than Tel Aviv. We joined tech scout Sigalit Klimovsky on her search for talent and ideas for the future of mobility.