Porsche Programs for Good

You drive a Porsche, so of course you are a passionate person; passionate about what you drive and about making a difference in everything you do. So an emissions calculator that allows you to determine and offset your personal Porsche carbon footprint is good news.

Using the online calculator, the Porsche Impact program allows owners to estimate the CO₂ footprint of their Porsche sports car and financially support environmentally friendly Australian projects to offset it. The contribution is based on consumption, annual mileage and the selected support project.

For example, in the case of a Porsche vehicle that has driven 15,000 kilometres with an average fuel consumption of 12 litres per 100 kilometres, an owner’s financial contribution is approximately AU$117 per year.

Importantly, contributions by Australian owners go to Australian projects. As a result of Porsche’s partnership with leading project developer and global climate action expert South Pole, Porsche owners can choose between two certified local projects.

The available initiatives focus on sustaining the biodiversity of local flora and fauna, revegetation and Indigenous land management. The projects are part of South Pole’s award-winning EcoAustralia credits, whereby an Australian biodiversity project is matched with an international Gold Standard emissions reduction project.

The first project is Mount Sandy, located between the Coorong National Park and Lake Albert in South Australia. It brings together Indigenous and non-Indigenous Australians to promote land conservation methods that have been used by the Traditional Owners of the land, the Ngarrindjeri people, for thousands of years.

The second local initiative is the Myamyn project at Annya State Forest, located in south-western Victoria. The habitat is home to numerous vulnerable and endangered plant and animal species, which the project works to protect and rehabilitate.

Porsche is committed to reducing CO₂ emissions and in doing so, considers the entire value creation chain: from suppliers, to the product, to after sales and recycling.

Porsche Cars Australia (PCA) has already donated a total of AU$250,000 to charitable causes to aid recovery efforts following the catastrophic bushfires in Australia in December 2019 and January 2020.

Another initiative is PCA’s national commitment to recycling in partnership with Tyre Stewardship Australia (TSA), with all Australian Porsche Centres signed up to the initiative.

This ensures that end-of-life tyres from all Porsche Centres will be collected and disposed of by a TSA-accredited recycler, as well as tyres from PCA’s own fleet of cars, which includes cars from the Porsche Track Experience program.

Of course, sustainability starts at home, so Porsche Centres around Australia are reviewing solar power as a renewable energy supply option to help reduce their respective carbon footprints. Many solar panel systems have already been installed.

It also addresses the growing need for additional electricity infrastructure across the network for electric vehicle charging, as sales of electric and hybrid vehicles are expected to increase over the coming years.

“Sustainability is an essential pillar of our corporate strategy at Porsche,” said Sam Curtis, CEO & Managing Director, Porsche Cars Australia. “The global approach to sustainability at Porsche is holistic, working in all fields of action: ecological, economic and social.”