On Track for the Long Term
From a vision to a clearly formulated target: Porsche is working hard on a factory that has no negative effects on the environment. To this end, the entire value creation chain and the complete life cycle of the vehicles are constantly being optimized with regard to resource conservation and material recycling. With the Porsche Impact carbon offset program, every single driver can also make a contribution. Following a successful pilot phase in Germany, the UK, Poland, and the USA, the service is now available in fifteen other countries.
Users can enter their figures for mileage and average fuel consumption in the Porsche Impact emission calculator at porsche.com/usa/impact and, at the click of a mouse, can find out their sports car’s CO₂ footprint and immediately choose to compensate for it. Various internationally certified projects are available to choose from. The projects concentrate on saving American forests, for example, or sustainable protection of habitats in Zimbabwe, or generating energy from water and wind power in Vietnam and China. There are also other country-specific forest protection projects in Canada and Australia. In the pilot period between December 2018 and April 2020, around 45,000 tons of carbon dioxide were already offset.
The company is also pressing ahead with climate-neutral production independently of any compensation schemes. For example, the main Zuffenhausen plant uses only electricity from renewable energies and uses biogas to generate heat; the purely electrically powered Porsche Taycan is manufactured there in a CO₂-neutral process. In addition, Porsche also relies on environmentally friendly rail transport solutions and on electric and gas-powered trucks for transport.