E-Design

Background on the design of future e-models: Michael Mauer, Chief Designer at Porsche, on the Porsche Mission E Cross Turismo, first unveiled at the Geneva Motor Show.

TOPIC: Light design as an expression of the e-identity

TOPIC: Light design as an expression of the e-identity

Commentary: The exterior architecture disappears

“A battery-powered Porsche differs from a sports car with a combustion engine in terms of its typical design elements. The brand identity is not called into question. But we do have to highlight the fact that this is an e-Porsche. That’s illustrated by the front headlights around the air intakes, for example. The exterior architecture disappears visually. At the same time, the four-point design is recognizable even with the headlights switched off. The logo in the back is illuminated. The familiar Porsche light strip communicates with the environment: it signals the current charge level, for example.”

“Thunderstorm Blue is the signal color for the electric show car from Zuffenhausen—and the light layout declares, ‘This is an e-Porsche!’” Michael Mauer
TOPIC: Thunderstorm Blue

TOPIC: Thunderstorm Blue

Commentary: Differentiation through color

“The Mission E Cross Turismo’s rims in Thunderstorm Blue establish a clear distinction from the Acid Green of the hybrid models. So the upper edge of the front and rear protective strips also features a contour line in blue. The purist technical structure of the rims is striking to behold. They’re extremely strong but appear exquisitely light and are thoroughly customizable—with carbon elements, for instance.”

TOPIC: Silhouette

TOPIC: Silhouette

Commentary: Crossover of Mission E, Panamera, and Macan

“In principle, the Mission E Cross Turismo is an ultra-sleek off-roader. It’s a sports car with the character of an SUV. The family resemblance to the Panamera Sport Turismo and the Mission E is unmistakable. As are, of course, the Macanesque undertones. What stands out is the higher roofline due to the batteries positioned under the passengers. The result is a dramatic, compelling relationship between width and height—the most important characteristic of typical sports car proportions.”

“The jump from combustion engine to electric vehicle is a nod to Porsche history. The switch from air to water cooling in the 911 was also accompanied by a sharp change to the headlight design.” Michael Mauer
TOPIC: Light recesses

TOPIC: Light recesses

Commentary: Reminiscences of Porsche’s rally history

“The two recesses in the front hood are an allusion to the prominent additional headlights featured on the Porsche rally vehicles of yore. It’s conceivable that sensors for autonomous driving could be concealed behind the openings.”

Michael Mauer
Michael Mauer

Mauer, fifty-five, has directed Porsche’s design department since 2004 and held the reins of Volkswagen AG’s group design division since the end of 2015.